Saluministi + Lavazza =
A match made in modern Italian heaven

The problem/challenge

Saluministi serves up many of their nostalgic Italian recipes & memories’ in their panini. Frank and Peter grew up with, and pairing their food with, traditional Italian style coffee. Peter’s love for Lavazza began at the iconic ‘Lygon Food Store’ when he was a young man, and it has continued until today. Many years of hospitality experience later, Peter says that bringing Lavazza on board at Saluministi’s founding was a ‘no brainer’.

“It was always going to be Lavazza,” he explains. “It's a brand I associate with personally, my business, my family - we always have it at home - I’m never going to put any other coffee in our machine. I love what the Lavazza brand represents.”

But it’s not just about working with a premium global brand that aligns perfectly with the Saluministi brand, it’s also about a coffee-to-food pairing that makes perfect sense.